Parenthood Made Simple.

I started a parenthood life hacks company to offer solutions for a more enjoyable, easier early parenthood experience. I needed it myself!
I sourced products that were ethical and helpful for first-time mothers these were sold through the mamadada site and other ecommerce platforms.
I created the logo, the brand, and eventually, the website. I also did deep research into our competitors and our target demographic, which gave me creative and ethical anchors on which to base all of my design and product sourcing information.