Brand design for an internal inclusion training programme

SEED is an inclusion training programme with a vision for a fairer, more inclusive world, where people of all backgrounds feel connected and can flourish, innovate, and achieve their full potential.

Being a part of the initial business conception from an early stage, I created SEED’s logo and brand design. Notice the subtle use of shapes to create the letter S for SEED in the negative space. The logo was designed to be an easily identifiable emblem with a style that can be applied across both physical and digital collateral. This included a printable SEED handbook which is used to train internal teams throughout The Martin James Network.