Envirotent Visual Identity

Envirotent is an eco-aware, sustainable business that provides environmentally friendly solutions to camping. Festivals leave thousands of tents that are put into landfills and have a huge environmental impact on our planet. Tayla, the MD of Envirotent, came up with a solution to reduce the amount of plastic waste from festivals by providing a more sustainable, cardboard alternative tent.
My job was to conceptualise and give her company a visual identity that touched on its environmental awareness, its global intent, the ethics of the company, and the product it offers. Through conceptualisation, I began coming up with other offerings and possible revenue streams for Envirotent (I do this very naturally from my experience building Flo Fitness and Mamadada). One of which was to use the cardboard tent as its own advertising platform, this could open the door to selling marketing and pushing environmental initiatives on a big scale. Imagine, one thousand tents with a global message when zoomed out, on a festival fly over shot! Exciting stuff!