Flo Fitness

I developed a fitness & well-being Company. My mission is to make fitness inclusive for everyone by offering knowledge and selling fitness accessories to build confidence and accountability.

The marketing focussed on how movement made you feel, inspiring people to move more - I came up with the tagline ‘Choose Move’ and promoted customers to share their positive stories to build the Flo Fitness community through Facebook and Instagram.

This process taught me a lot about how to get a product to market, from research, product development, sourcing, designing, refining, and quality assurance. Also, how to create campaigns to connect browsers to my products and convert them. The process allowed me to develop bespoke products that benefitted people’s lives while, at the same time, helping me to understand and address customers’ needs, expectations, and experiences. It has been a big learning experience so far.